WHO WE ARE
OFFICIAL MADE IN ITALY was founded by brothers Alessandro and Francesco Violi as a platform to promote the best of Italian-made brands to a wider global audience.
Through a series of carefully curated pop-up concept stores strategically placed across some of the world’s most important international markets and a newly developed e-commerce site, the company partners with the finest contemporary Italian brands and aims to bring the latest, most cutting-edge and best of Made In Italy to its customers.
OFFICIAL MADE IN ITALY CONCEPT STORES
Following the success of Official Made In Italy’s London and American pop-up stores between 2016 and 2017, in the heart of London and in New York, the company has decided to focus on the establishment of exclusive luxury concept stores, beginning with an opening in New York on Madison Avenue in the heart of Manhattan and expanding from there not only into other keys footholds in the American market, but also the development of stores in both Europe and Asia.
The creation of exclusive luxury concept stores has always been the long term mission of Official Made In Italy.
With the word “EXCLUSIVE” our intention is to further raise global interest in Made In Italy manufacturing and creative design and, consequently, increase sales and orders, working closely together to support the selected brands who will join Official Made In Italy.
Our brands will be given the opportunity to be part of the first and only concept store that is dedicated entirely to Made In Italy – innovative in technology, design, marketing and offering more interaction with the customer through a mentality of “See now, buy now and wear now.”
The foremost brands of contemporary fashion and design will be featured with a dedicated store space within the concept stores and online in our newly developed e-commerce store, thus bringing the physical retailer to the digital world, which has been enriched with extra content and increases visibility and sales opportunities of the brand’s products.
WHAT WE DO - MAIN SERVICES
At Official Made In Italy we care about your brand and are committed to helping you grow. It is our aim to build strong long-term partnerships with our clients and to bring the best of Made In Italy to a global audience. The services that we offer are adaptable according to the needs and size of your business, in this way we can offer a bespoke package that is tailored made to the requirements of your brand. We work closely with our brands to support their in house team and, through an individually tailored level of service, combined with our cross-sector experience and strong industry relationships aim to deliver a package that is instrumental in helping your brand to thrive in an international market.
BRAND DEVELOPMENT:Market Research, Competitor Analysis, Design & Retail Consultancy, Logo & Graphic Design, Brand Insight & Strategy Development.
PHOTOGRAPHIC CONTENT: Location Scouting, Lookbook production, Still life photography, Photo post production.
WEB & SOCIAL: Website Design, E-commerce Development, Social Media Consulting, Influencer Engagement.
EVENTS: Securing Venues, Event Planning, New Store Openings, In Store Events.